The City of Brantford’s logo is designed to create a feeling of good fortune and a prosperous future for anyone who views it. This feeling is evoked with a yellow rainbow-like arch that encircles the logo, with a beautiful blue sky surrounding Brantford’s historic image of the statue of Joseph Brant. The bridge he is standing on represents our great Grand River heritage, which is strengthened with a lighter blue curve representing water. These images are anchored by the most important element – 'BRANTFORD' – in a sophisticated red typeface along with a graphic red scroll, creating a natural flow while visually binding all of these elements together as one. All-in-all, the City of Brantford logo is a well-balanced visual statement that leaves a positive feeling of the City with anyone who views it.