2016 Nelson Mandela Day Campaign to Launch during National Volunteer Week 

For Immediate Release
3/16/2016 
Contact: Maria Visocchi, Manager Corporate Communications 
Phone: 519.759.4150 
Sponsors - Nelson Mandela Day, BRAVA, TISCA, City of Brantford

Brantford, Ontario – Today the City of Brantford’s Nelson Mandela Day of Caring Task Force announced that the Brantford 2016 Nelson Mandela Day campaign would kick off during National Volunteer Week, April 10-16, 2016.

Nelson Mandela International Day of Caring began as a way to honour Nelson Mandela’s 67 years of public service on his birthdate, July 18th by devoting 67 minutes to helping others. Since its inception in 2009, the day has evolved into a movement where individuals are encouraged to “Make Every Day a Mandela Day” by contributing positively to their community.

“Given the Task Force’s mission to inspire and empower people in our community to honour Nelson Mandela’s legacy through acts of volunteerism, naturally National Volunteer Week is a perfect time to encourage people to devote 67 minutes of their time to making a difference in their community”, said Mandela Day Task Force Chair, Derek Bond.

Bond, who also serves as President of the Brant Regional Association of Volunteer Administrators (BRAVA) explained the shared goals between the Nelson Mandela Day Task Force and BRAVA. “The underlying purpose of BRAVA is to promote and support volunteerism in an effort to connect people to meaningful volunteer opportunities that reflect the needs of our community. There are obvious synergies between the organizations and it made perfect sense to leverage the activities of Volunteer Week to promote volunteerism in honour of Mandela “, added Bond.

Members of the public are invited to attend a Flag Raising event at City Hall on Monday April 11, 2016 at 3:00 pm that will officially recognize the week of April 10th as National Volunteer Week in Brantford and kick off the Nelson Mandela Day of Caring campaign. The event will feature a performance by the Ecole Fairview Children’s Choir and celebratory reception in the Max Sherman Foyer in City Hall.

No matter how big or small the action, Mandela Day is about changing your community and the world for the better, just as Mr. Mandela did, every day.” As Mandela aptly stated, “What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.”

Volunteer participants will be encouraged to document and share their experience with the Task Force so that their acts of volunteerism can be celebrated on Mandela’s birthdate, July 18th. Interested volunteers can learn more and register online at www.brantford.ca/NelsonMandelaDay

Media Contacts:

Maria Visocchi
Manager, Corporate Communications
City of Brantford
Brantford, Ontario
Office: 519.751.4150 ext. 5754 | Cell: 519.732.9305
mvisocchi@brantford.ca

Derek Bond
Chair, Nelson Mandela Day Task Force
President of BRAVA
Brantford, Ontario
519.717.4125 (Cell)
derek.bond@sympatico.ca