City launches “2-1-1” awareness campaign in the City of Brantford 

For Immediate Release
2/9/2016 
Contact: Maria Visocchi, Manager Corporate Communications 
Phone: 519.759.4150 

BRANTFORD – The City of Brantford along with its local and provincial partners is using February 11, (2/11) to launch an awareness campaign to connect residents of Brantford with the help they need.

2-1-1 is a government information service that was established in North America in the late 1990’s as a way to make it easier for people to get the help they need through one phone call. Beginning in 2016 the information system is now available province wide enabling all Ontarians to use 211 to find social, health and government services in their local communities.

The mission of the service is to provide vital information to those in need in situations that are not deemed life threatening. Furthermore, the service also benefits emergency agencies such as Police and Fire by reducing the amount of time spent on misdirected calls and more time dedicated to their core servicing mandates. As awareness for the service grows, 2-1-1 is fast becoming a primary data source used by individuals, social service workers, planners, funders and decision-makers to inform their decisions on human services.

To date, health-related inquiries top the list of calls to 2-1-1 in Ontario followed closely by inquiries regarding income and financial assistance.

The top five reasons people call the Central 211 helpline:

    Top Needs

  1. Health (e.g., support for Alzheimer patients)
  2. Income and financial assistance (e.g., utility assistance)
  3. Housing
  4. Food & Meals
  5. Community Services

“We are extremely proud of the award-winning service we offer Ontarians,” said Andrew Benson, Executive Director, Ontario 211 Services. “While we wish this type of service wasn’t required in our province, knowing that most people, 86% to be exact, do follow up with the referral, and that 89% of them do get the help they need from the agencies referred to, is very satisfying.”

About Ontario 211

211 is the source Canadians trust when seeking information and services to deal with life's challenges. 211's award-winning telephone helpline (2-1-1) and website provide a gateway to community, social, non-clinical health and related government services. 211 helps to navigate the complex network of human services quickly and easily, 24 hours a day, 7 days a week, in over 100 languages.

Ontario 211 Services, a non-profit agency with five full-time staff, and a dedicated Board of Directors governs 211 in Ontario. Supported by the Province of Ontario, some municipalities and local United Ways across the province, they work in collaboration with seven Regional 211 Service Partners, and a unique network of data contributors to deliver 211 services though the phone and through online channels to all Ontario residents.

For more information visit 211 Ontario Official Website www.211ontario.ca.

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Media Contact:

Maria Visocchi
Manager, Corporate Communications
City of Brantford
Brantford, Ontario
Office: 519.759.4150 Ext. 5754 | Cell: 519.732.9305
Email: mvisocchi@brantford.ca