City of Brantford Launches New Strategic Plan in Dramatic Fashion 

For Immediate Release
Contact: Maria Visocchi, Manager Corporate Communications 
Phone: 519.759.4150 

City of Brantford Launches new Strategic Plan in “Dramatic” Fashion

BRANTFORD, ON – This evening the City of Brantford hosted an event at the Sanderson Centre to thank community volunteers that serve on the City’s various Task Forces and Advisory Committees and to launch the City’s new strategic plan entitled “Shaping Our Future: 2014-2018.”

The theme of tonight’s event is “Mission Possible,” which is fitting because it’s the perfect sentiment to convey our optimism about the community strategic plan,” said Mayor Chris Friel. The theme also ties back to the roles our volunteers play in helping us execute the plan. Tonight they received their “missions” and we’re confident they all chose to accept them.” Added Friel, “their missions all link back to key priorities included in the strategic plan.”

The highlight of the evening was the debut of the City of Brantford Mission Possible video that featured Mayor Friel, CAO Geoff Rae and City Councillors talking about some of the initiatives they feel passionate about in ways they’ve never been seen before.”

Against the backdrop of Mission Possible themed scenarios, Councillors and Ward Mates Neumann and Van Tilborg are featured discussing plans at the Mohawk Brownfield remediation site while Councillors Weaver and Kings outline the City’s bikeways trails multi-use master plan on a bicycle built for two. The video continues with Councillors Sless and Utley participating in a Yoga class while discussing the merits of Healthy Brantford before transitioning to Councillors Carpenter and Antoski envisioning a canoe ride on a revitalized Mohawk Lake and Councillors Martin and McCreary explaining the benefits of the Transportation Master as driver and passenger on a Brantford Transit bus.

The video ends suspensefully and continued live with the Mayor successfully delivering the completed Strategic Plan to the Sanderson Centre as per the CAO’s direction. “The video is meant to be an entertaining way to generate interest in the plan and community some of its key objectives and priorities to the community,” said CAO Geoff Rae.

Based on the collective voices of City Council, City staff, residents and community leaders, the plan highlights specific actions the City will take to achieve the following:

  • Enhancing Economic Vitality & Innovation
  • Ensuring a High Quality of Life & Caring for All Citizens
  • Managing Growth & Environmental Leadership
  • Maintaining Excellence in Governance & Municipal Management

The public is encouraged to continue to learn more about the Community Plan and provide feedback throughout the implementation process.

Ways to get involved are detailed on the City’s website at:

The City of Brantford Mission Possible Video can be viewed on the City’s Youtube Channel


Media Contact:
Maria Visocchi
Manager, Corporate Communications
City of Brantford
Office: 519.759.4150. Ext. 5754 | Cell: 519.732.9305