Ferrero Canada Donates $100,000 to Restore Flood-Damaged Trails in City of Brantford 

For Immediate Release
Contact: Maria Visocchi, Director, Communications & Community Engagement 
Phone: 519-759-4150 

BRANTFORD, ON – Today, Ferrero Canada Ltd. announced a donation of $100,000 to the City of Brantford to help restore the City’s waterfront trails that were damaged during the February ice-jam flood.

At 10:30 am on Wednesday February 21, 2018, the City of Brantford declared a state of emergency in response to the flood event that remained in effect until 1:50 pm on February 26, 2018. The aggressive and unexpected surge of water caused significant infrastructure damage and flooding downstream. A staff Report presented to Brantford City Council earlier this month detailed the extent of the damage to City assets, including the trails and tree canopy, specifically within Gilkison Flats and east of the Grand River (from Lorne Bridge south to Brant's Crossing) that will require specialized equipment to fully restore.

"As one of the largest employers in the area, we were compelled to give back to the City and to help in the recovery efforts," said Fabrizio Secco, Managing Director, Ferrero Canada – Industrial Division. "As I toured the impacted areas, I was overwhelmed at the enormous task required to rebuild the trails. These are vital to our thriving community and I hope that our Ferrero donation will inspire others to give generously to these efforts."

Ferrero is a family-owned company and has grown internationally because of a strong sense of values and unwavering support for employees, consumers and communities through its "work, create, donate" philosophy. This is more than just a belief – it's firmly rooted in Ferrero's DNA and is based on a sense of responsibility and the importance of creating value to share value. Ferrero Canada employs about 900 employees at its Brantford facility and is a significant contributor to the community and surrounding area.

"This is an incredibly generous donation by a very valued partner in our community," said Brantford Mayor Chris Friel. "We are very grateful to Ferrero Canada for their significant contribution to the massive clean up effort required to restore the City's trails to their pre-flood condition."

A staff Report outlining the details of the donation agreement will be presented to Brantford City Council at its Committee of the Whole – Operations and Administration meeting in June.

About Ferrero

Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest company in the global chocolate confectionary market, with global sales of over $12 billion, distribution across more than 170 countries, and a workforce of more than 30,000 people across 55 countries.

Ferrero entered the Canadian market in 1974. Ferrero Canada markets some of the country’s most loved and iconic brands, including NUTELLA®, FERRERO ROCHER®, FERRERO COLLECTION, RAFFAELLO®, TIC TAC®, KINDER®, KINDER BUENO® and KINDER® CHOCOLATE. Ferrero further solidified its Canadian presence when it opened a production facility in Brantford, Ontario in 2006. Today, that facility manufactures NUTELLA®, NUTELLA & GO, FERRERO ROCHER®, and TIC TAC® for Canada and the US, and TIC TAC® Gum for the US. It also packages and distributes KINDER® products across North America.


Stephanie Minna Cass
Director, Institutional Affairs and Corporate Communications
Ferrero Canada
416.455.1791 |

Maria Visocchi, Director
Communications & Community Engagement, City of Brantford
519.759.4150 ext. 5755 |