Healthy Kids Passport Challenge Results Exceed Expectations 

For Immediate Release
5/31/2018 
Contact: Maria Visocchi, Director, Communications & Community Engagement 
Phone: 519-759-4150 

BRANTFORD, ON – From March 10 to March 25, the Healthy Kids Community Challenge hosted a passport challenge to connect children to recreational and cultural events. Over 40 community partners in Brantford and the County of Brant provided free activities to give children, aged 0 to 12, a chance to experience and register for new programming at recreational centres, dance and music studios and more. Kids were invited to participate in as many activities as they wanted in order to receive stamps in their passports. Completed passports could be entered for a chance to activity inspiring prizes including win bikes and helmets.

Members of the community enthusiastically participated in the passport program, with community partners reporting a 300 per cent increase in the amount of participation during the two weeks of the passport challenge. Amanda Almert's children, Edric, 6, Devin, 5, and Basil, 4, participated in a combined 30 activities during the challenge and Almert was thrilled with the experience.

"My kids loved trying new activities through the Healthy Kids Passport Challenge," said Almert. "They were especially excited about learning self defence and trying ice skating for the first time."

A total of 9,376 participants joined in on over 30,000 hours of free programming throughout the community, resulting in over 100 new registrations for recreational and cultural programs in the first two weeks alone.

"I am really proud and encouraged by the success of the Healthy Kids Community Challenge Passport program and the way our community partners come together to make all these fantastic opportunities available," said Mayor Chris Friel, City of Brantford. "It's such a great way for children to participate in and get excited about new activities and experiences that will have a lasting impact."

The passport challenge has proven to be an effective way to raise awareness of the issue of childhood obesity as well as successfully connecting kids to new activities they may not otherwise have tried. In the past three years, the program has launched community-wide campaigns encouraging physical fitness, reducing sugar-sweetened beverages, and increasing consumption of fruits and vegetables. The current focus of the project is encouraging children to cut back on screen-time and the use of electronic devices. More information about the Healthy Kids Community Challenge can be found at www.brantford.ca/healthykids.

Media Contact:
Heather Carvalho, Communications Specialist, Communications and Community Engagement
City of Brantford
Office: 519.759.4150 Ext. 5741
hcarvalho@brantford.ca