City of Brantford hosts Parade After Party on November 29

Image features a couple standing looking at a lit up tree with Christmas balls and decorations and text reads "Parade After Party"

BRANTFORD, ON – The City of Brantford invites residents to celebrate the holiday season at the free annual Parade After Party presented by Brant Animal Aid Foundation on Saturday, November 29, 2025. The Parade After Party festivities in Harmony Square (89 Dalhousie St.) will begin at 3 p.m., following the Freedom House Santa Claus Parade, which begins at 2 p.m.. This earlier start time is intended to reduce traffic congestion and improve safety and accessibility, due to ongoing road construction.

“The City of Brantford’s Special Events team is excited to welcome everyone to the Parade After Party kicking off a little earlier this year,” says Jennifer Middleton, Special Events Supervisor for the City of Brantford. “We are extremely grateful to our sponsors for their generous support, which helps make this free community event possible.”

The Parade After Party presented by Brant Animal Aid Foundation begins following the parade with Harmony Squirrel and opening remarks from Brantford Mayor Kevin Davis and Town Crier David McKee. Residents can enjoy family-friendly, free activities throughout the event. Highlights include a meet and greet and keepsake photo opportunity with Santa and Mrs. Claus, along with a live musical performance by the Glass Slipper Company’s favourite duo, the Snow Sisters, followed by a meet and greet. Guests can also enjoy face painting, carnival treats, and free hot chocolate provided by Tim Hortons. Stilt Walker Guinness World Records holder Doug “The Great” Hunt will also be in attendance. Children are encouraged to bring letters to Santa or write a letter to mail at the event. The festivities conclude with a tree lighting ceremony in the square.

For more Parade After Party details, please visit www.Brantford.ca/ParadeAfterParty or call 519-759-4150. Follow Harmony Square’s Facebook page for ongoing updates and join the conversation by using the hashtag #ParadeAfterParty.

Sponsorship

Thank you to this year’s sponsors that help make it possible to offer the Parade After Party at no cost to attendees. Sponsors include Brant Animal Aid Foundation, Downtown Brantford BIA, Tim Hortons and West Brant Window World.

Parade After Party sponsorship opportunities are available to help support this free community event. Find details at www.Brantford.ca/ParadeAfterParty.

Volunteering

The City of Brantford is currently seeking volunteers to assist with various Parade After Party duties. High school community hours will be available. Volunteers will be required to take mandatory virtual training on Monday, November 24, 2025, from 6 p.m. to 7 p.m. Volunteer Applications are available at www.Brantford.ca/ParadeAfterParty and will be accepted until Thursday, November 20, 2025.

Freedom House Santa Claus Parade

The 49^th annual Santa Claus Parade is hosted by Freedom House and presented by GrandBridge Energy. This year’s theme is Sunshine. To ensure a safe and enjoyable experience for participants and spectators, this year’s parade will begin at 2 p.m. on Saturday, November 29, 2025, instead of an evening start time. The earlier start will help reduce traffic congestion and improve safety and accessibility due to scheduled road construction. The public is encouraged to line the streets early to save a spot for optimal viewing.

To learn more about the Santa Claus Parade please visit freedomhouse.ca/SantaClausParade or join the conversation on their Facebook page. If you wish to participate in the parade by walking or to have a float in the parade, email info@freedomhouse.ca. Freedom House will be accepting applications until end of day on November 19, 2025.

Road closures and construction

The following roads will be closed for the Santa Claus Parade and parade staging. Sidewalks will remain open for pedestrians.:

Dalhousie St. will be closed from Stanley St. to Brant Ave. for the parade
Colborne St. will be closed from Brant Ave. to Clarence St. for the parade
Dalhousie St. to Colborne St., including the following cross streets: Icomm Drive, King Street, Queen St., Market St., George St., Charlotte St., Clarence St., Alfred St., Park St., Peel St., Murray St., Brock St.t, Drummond St., Rawdon St., Wellington St., and Stanley St.
Stanley St. from Grey St. to Colborne Str.
Marlborough St. from Stanley St. to Park Rd. N.
Sheridan St. from Stanley St. to Park Rd. N.
Chatham St. from Stanley St. to Park Rd. N.
Nelson St. from Stanley St. to Park Rd. N.
Wellington St. from Stanley St. to Park Rd. N.
Darling St. from Stanley St. to Pouleston St.

Construction is now underway on Phase 1 of the Downtown Revitalization Project, with crews replacing aging underground water, sewer, and utility infrastructure on Brant Avenue, Icomm Drive, Hill Street, Dalhousie Street, and Colborne Street. Traffic has been reduced to one southbound lane on Brant Avenue (between Dalhousie Street and Colborne Street) and one eastbound lane on Icomm Drive (between Colborne Street and Market Street South) while work is underway. Construction details can be found at www.Brantford.ca/DowntownDetours.

Transportation

Free parking is available in the Market Centre Parkade located at 59 Icomm Dr. Brantford Transit is available to attendees looking for transportation to the Santa Claus Parade and Harmony Square, with the main terminal conveniently located only one block away from Harmony Square. Schedules, routes and rates are available online at Brantford.ca/Transit. Brantford Lift is also available for anyone requiring accessible transportation and must be pre-booked by Friday, November 28, 2025 at 9:30 p.m. by calling 519-752-4444 or emailing brantfordlift@brantford.ca.

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Media Contact:

Sharon Sayles | Communications Advisor, Communications and Community Engagement
City of Brantford | 519-759-4150 | communications@brantford.ca