City of Brantford hosts evening Parade After Party event on November 28

BRANTFORD, ON – The City of Brantford invites residents to celebrate the holiday season at the free annual Parade After Party on Saturday, November 28, 2026. Taking place in Harmony Square (89 Dalhousie St.) immediately following the Freedom House Santa Claus Parade, which begins at 6 p.m., the festive evening will feature holiday entertainment, family-friendly activities, free treats and the official tree lighting ceremony.

“The City of Brantford is excited to welcome everyone back to the annual Parade After Party event following the Freedom House Santa Claus Parade taking place in the evening this year,” says Lori-Dawn Cavin, Manager, Community Recreation and Events for the City of Brantford. “We are very thankful for the generosity of our local sponsors who help support this free community event.”

Following the parade, the festivities begin with the official tree lighting ceremony lead by Harmony Squirrel and Santa Claus. Residents can enjoy a variety of free family-friendly activities throughout the evening, including a meet-and-greet and keepsake photo opportunity with Santa Claus and Mrs. Claus, a special appearance by a beloved surprise character from the Glass Slipper Company, free festive face painting, carnival treats, and hot chocolate provided by Tim Hortons. Stilt Walker Guinness World Records holder Doug “The Great” Hunt will also be in attendance. Children are encouraged to bring letters to Santa or write a letter to mail at the event. All letters will receive a response from the North Pole.

For more Parade After Party details, please visit www.Brantford.ca/ParadeAfterParty or call 519-759-4150. Follow Harmony Square’s Facebook page for ongoing updates.

Sponsorship

Thank you to this year’s sponsors that help make it possible to offer the Parade After Party at no cost to attendees. Sponsors include; ServiceMaster Restore of Brantford, Tim Hortons and West Brant Window World.

Parade After Party sponsorship opportunities are available to help support this free community event. Find details at www.Brantford.ca/ParadeAfterParty.

Volunteering

The City of Brantford is currently seeking volunteers to assist with various Parade After Party duties. High school community hours will be available. Volunteers will be required to take mandatory virtual training on Wednesday, November 25, 2026, from 6 p.m. to 7 p.m. Volunteer Applications are available at www.Brantford.ca/ParadeAfterParty and will be accepted until Thursday, November 19, 2026 at 4 p.m.

Freedom House Santa Claus Parade

The 50^th annual Santa Claus Parade is hosted by Freedom House and presented by GrandBridge Energy. This year’s theme is 50 Years of Kindness. To ensure a safe and enjoyable experience for participants and spectators, this year’s parade will begin at 6 p.m. on Saturday, November 28, 2026. The public is encouraged to line the streets early to save a spot for optimal viewing.

To learn more about the Santa Claus Parade please visit freedomhouse.ca/SantaClausParade or join the conversation on their Facebook page. If you wish to participate in the parade by walking or to have a float in the parade, email info@freedomhouse.ca. Freedom House will be accepting applications until end of day on Monday, November 23, 2026 at 11:59 p.m.

Road closures and construction

The following roads will be closed for the Santa Claus Parade and parade staging. Sidewalks will remain open for pedestrians.:

• Dalhousie St. will be closed from Stanley St. to Brant Ave. for the parade
• Colborne St. will be closed from Brant Ave. to Clarence St. for the parade
• Dalhousie St. to Colborne St., including the following cross streets: Icomm Dr., King St., Queen St., Market St., George St., Charlotte St., Clarence St., Alfred St., Park St., Peel St., Murray St., Brock St.t, Drummond St., Rawdon St., Wellington St., and Stanley St.
• Stanley St. from Grey St. to Colborne St. 
• Marlborough St. from Stanley St. to Park Rd. N. 
• Sheridan St. from Stanley St. to Park Rd. N. 
• Chatham St. from Stanley St. to Park Rd. N. 
• Nelson St. from Stanley St. to Park Rd. N. 
• Wellington St. from Stanley St. to Park Rd. N. 
• Darling St. from Stanley St. to Pouleston St.                                                                                    

Construction is now underway on Phase 1 of the Downtown Revitalization Project, with crews replacing aging underground water, sewer, and utility infrastructure on Brant Ave., Icomm Dr., Hill St., Dalhousie St., and Colborne St. Traffic has been reduced to one southbound lane on Brant Ave. (between Dalhousie St. and Colborne St.) and one eastbound lane on Icomm Dr. (between Colborne St. and Market St. S.) while work is underway. Construction details can be found at www.Brantford.ca/DowntownDetours.

Transportation

Free parking is available in the Market Centre Parkade located at 59 Icomm Dr. Brantford Transit is available to attendees looking for transportation to the Santa Claus Parade and Harmony Square, with the main terminal conveniently located only one block away from Harmony Square. Schedules, routes and rates are available online at Brantford.ca/Transit. Brantford Lift is also available for anyone requiring accessible transportation and must be pre-booked by Friday, November 27, 2026 at 9:30 p.m. by calling 519-752-4444 or emailing brantfordlift@brantford.ca.

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Media contact:

City of Brantford Communications and Community Engagement 

519-759-4150 | communications@brantford.ca