Sponsorship Opportunities

There are many ways to promote your business through Harmony Square events and programs all year. Learn more about the benefits of sponsoring, levels available and costs below. Harmony Square is located at 89 Dalhousie Street, downtown Brantford.

Benefits

Harmony Square hosts free family friendly events to approximately 80,000 people a year. Benefits include:

Increased brand visibility (e.g. your logos/company name on all promotional materials)
More community interest and loyalty in your business
Enhanced company profile through community participation
Building your professional network within the City of Brantford
More exposure through various advertising such as social media, print and media releases

Events

When you sponsor community events and programs, your business will gain valuable visibility in the local market, foster new relationships, and increase your exposure in Brantford. Sponsorship offers a unique opportunity to connect with the community, build brand loyalty, and demonstrate your commitment to supporting local initiatives. Events include:

Roller Skate in the Square (July and August)

This program has participants kickin’ it old school and movin’ and groovin’. Roller skating take place twice a week throughout July and August with a live D.J. on-site to keep things extra fun.

Character Meet and Greet (July and August)

Fun and exciting new characters are on-site each week in July and August for families to have the opportunity to take a photo with their favourite character and even have it autographed! Colouring pages of their favourite characters are also available so kids can enjoy a free activity while they are there.

Movies in the Square (July and August)

This popular program attracts over 500 people to Harmony Square each week! Movies in the Square is an 8-week program that showcases a wide variety of outdoor movies under the stars. Attendees can enjoy everything from the classics to new releases weekly all summer long.

Music in the Square (July and August)

Over 200 people visit the Square to tap their toes each week throughout July and August to the amazing music of talented and quality musicians and bands!

HipFest – August 16, 2025

This is a crowd favourite! Visitors can dance and listen to tributes to the music of the beloved Tragically Hip band.

Scare in the Square – October 3 and 4, 2025

This is one of Brantford's most popular Halloween event. Visitors can get dressed up in their Halloween best and enjoy a wide-variety of Halloween themed events for all ages. Activities include trick-or-treating, escape rooms, haunted house, hay rides, paranormal tours, Halloween roller skating, Casper’s Craft Corner, HOWL-o-ween Dog Parade, costume contests, and much more!

Parade After Party – November 29, 2025

This is where the magic of the season begins! After the Santa Claus parade ends, Harmony Square's Parade After Party begins. Harmony Square's mascot, Harmony Squirrel, kicks-off the holiday season with the tree lighting ceremony in the square. Everyone can enjoy free holiday activities, free pictures with Santa Claus and Mrs. Claus, live entertainment, character meet and greets, mailing their letters to Santa and much more!

Brantford’s New Year’s Eve Celebration – December 31, 2025

There's no better place than Brantford to kick-off the new year! The evening begins with free live music, photo booth and party favours at the beautiful Sanderson Centre for the Performing Arts, followed by a spectacular firework display after the ball drops in Harmony Square at midnight. If weather permits, the outdoor ice-skating will be open to enjoy.

Sponsor Level

For each event/program you can choose to sponsor at one of the below levels:

Heart of the City - $5000+

Six vertical pillar banners in Harmony Square with your company logo
Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter
Your company logo featured on coroplast sponsorship board posted during event
Your company logo will be displayed on 4 dedicated signs at the event as a presenting sponsor.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On-stage mentions

Downtown Diamond - $2500 to $4999

Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter
Your company logo featured on coroplast sponsorship board posted during event
Sponsor a featured area and have your company logo displayed on 3 dedicated signs in that area.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On-stage mentions

Gold Star - $1500 to $2499

Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter
Your company logo featured on coroplast sponsorship board posted during event
Sponsor a featured area and have your company logo displayed on two dedicated signs in that area.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On stage mentions

Silver Bar - $1000 to $1499

Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter
Your company logo featured on a coroplast sponsorship board posted during event
Sponsor a featured area and have your company logo displayed on 1 dedicated sign in that area.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On-stage mentions

Bronze Oscar - $650 to $999

Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter
Your company logo featured on a coroplast sponsorship board posted during event
Sponsor a featured area and have your logo displayed on 1 dedicated sign in that area.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On stage mentions
The following benefits are exclusive to sponsors of Movies in the Square.
- Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
- Your company logo featured on pre-show slide show
- Opportunity to provide pre-show entertainment

Shining Pearl - $500 to $649

Link to your company website featured on a related harmonysquare.ca webpage
Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter.
Your company logo featured on coroplast sponsorship board posted during event
Sponsor a featured area and have your logo displayed on one dedicated sign in that area.
Opportunity to set-up a 10’ x 10’ display/information booth at the event
On-stage mentions

Friends of Harmony Squirrel - $250 to $499

Link to your company website featured on a related harmonysquare.ca webpage
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
Your company name and website link in related Harmony Square newsletter.
Your company logo featured on a coroplast sponsorship board posted during event
On-stage mentions

Sponsorship application must be received in time for inclusion in each event. Please note that this is per event, and late submissions may not be included in the event materials or promotions.

Sponsor Application

Submit a Sponsorship Application

Contact Us

Call us at 519-759-4150 ext. 5074 or email us at harmonysquare.ca and find out how we can promote your business at our next event.

You can find us on Facebook and Instagram.