Winter Fun Fest transforms downtown into a vibrant hub of family-friendly excitement, offering a full day of outdoor fun, interactive activities, and lively entertainment. Visitors can enjoy skating, music, rides, cozy fire pits, hungry human hippos and a variety of hands-on experiences that appeal to all ages. The celebration extends across multiple locations, featuring games, inflatables, creative activities, and plenty of opportunities for families to explore, play, and connect. With a festive atmosphere the event draws strong community participation and provides an excellent platform for sponsors to engage with a large, enthusiastic audience.
Sponsorship Opportunities
There are many ways to promote your business through Harmony Square events and programs all year. Learn more about the benefits of sponsoring, levels available and costs below. Harmony Square is located at 89 Dalhousie Street, downtown Brantford.
Benefits
Harmony Square hosts free family friendly events for approximately 80,000 people a year. Benefits include:
- Increased brand visibility (e.g. your logos/company name on all promotional materials)
- More community interest and loyalty in your business
- Enhanced company profile through community participation
- Building your professional network within the City of Brantford
- More exposure through various advertising such as social media, print and media releases
Events
When you sponsor community events and programs, your business will gain valuable visibility in the local market, foster new relationships, and increase your exposure in Brantford. Sponsorship offers a unique opportunity to connect with the community, build brand loyalty, and demonstrate your commitment to supporting local initiatives. Events include:
Brantford’s Winter Fun Fest (February 15, 2026)
Elvis in the Square with Elvis & Co (July 10, 2026)
Bring a touch of rock ’n’ roll nostalgia to downtown Brantford with Elvis in the Square, a live, high-energy concert event featuring world-class Elvis tribute artists licensed by Elvis Presley Enterprises. This event delivers entertainment that appeals both to longtime Elvis fans and to general audiences looking for a memorable summer night.
Elvis Returns with Elvis & Co (July 11, 2026)
This new event is hands down, the most AUTHENTIC Elvis experience anywhere today!
Relive the youth, charisma, and raw sensuality of the King of Rock ‘n Roll at his best. Featuring two of the world’s leading Elvis Tribute Artists recognized by Elvis Presley Enterprises as among the best in the world at the historic Sanderson Centre for the Performing Arts.
Paying tribute to the 50’s and ‘60s, 2023 Ultimate Elvis Tribute Artist EMILIO SANTORO from England is Elvis Presley Enterprises leading Early Years performer!
From Toronto, multi-time champion and Ultimate Top 5 competitor BRUNO NESCI is spectacular in capturing the essence and raw power of Elvis’ concert years. Together, they will explore all eras of Elvis’ music and performances.
Beginning with the raw intensity of his earliest songs and emergence as a pop culture icon, this show continues with his re-emergence in the ’68 Comeback and the power and charisma of his Vegas years performances.
Wheels on the Pavement (May 24, 2026)
Wheels on the Pavement is a fun, family-friendly community event that brings residents together to explore the vehicles, equipment, and people behind the city’s daily operations. Attendees can get up close to public works and emergency vehicles, meet skilled staff and first responders, enjoy interactive activities and community booths, and take in exciting demonstrations, including a 72,000-pound truck pull. With food options and entertainment for all ages, it offers sponsors strong visibility at a well-attended, community-focused event.
Roller Skate in the Square (July and August)
This program has participants kickin’ it old school and movin’ and groovin’. Roller skating takes place twice a week throughout July and August with a live D.J. on-site to keep things extra groovy.
Character Meet and Greet (July and August)
Fun and exciting new characters are on-site each week in July and August for families to have the opportunity to take a photo with their favourite character and even have it autographed! Colouring pages of their favourite characters are also available so kids can enjoy a free activity while they are there.
Movies in the Square (July and August)
This popular program attracts over 500 people to Harmony Square each week! Movies in the Square is an 8-week program that showcases a wide variety of outdoor movies under the stars. Attendees can enjoy everything from the classics to new releases weekly all summer long.
Music in the Square (July and August)
Over 200 people visit the Square to tap their toes each week throughout July and August to the amazing music of talented and quality musicians and bands!
This is a crowd favourite! Visitors can dance and listen to tributes to the music of the beloved Tragically Hip band. We have local food and artisan vendors on site selling their goods as well as a photobooth that offers a free take home souvenir to remember the enjoyable evening.
Scare in the Square – October 2 and 3, 2026
This is one of Brantford's most popular Halloween events. Visitors can get dressed up in their Halloween best and enjoy a wide-variety of Halloween themed events for all ages. Activities include trick-or-treating, escape rooms, haunted house, paranormal tours, Halloween roller skating, Casper’s Craft Corner, HOWL-o-ween Dog Parade, costume contests, and much more!
Parade After Party – November 28, 2026
This is where the magic of the season begins! After the Santa Claus parade ends, Harmony Square's Parade After Party begins. Harmony Square's mascot, Harmony Squirrel, kicks-off the holiday season with the tree lighting ceremony in the square. Everyone can enjoy free holiday activities, free pictures with Santa Claus and Mrs. Claus, live entertainment, character meet and greets, mailing their letters to Santa and much more!
Brantford’s New Year’s Eve Celebration – December 31, 2026
There's no better place than Brantford to kick-off the new year free! The evening begins with a DJ Skate Party in Harmony Square (weather permitting), followed by live music, photo booth and party favours at the beautiful Sanderson Centre for the Performing Arts, followed by a spectacular firework display after the ball drops in Harmony Square at midnight.
Sponsor Level
For each event/program you can choose to sponsor at one of the below levels:
- Six vertical pillar banners in Harmony Square with your company logo
- Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter
- Your company logo featured on coroplast sponsorship board posted during event
- Your company logo will be displayed on 4 dedicated signs at the event as a presenting sponsor.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On-stage mentions
Downtown Diamond - $2500 to $4999
- Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter
- Your company logo featured on coroplast sponsorship board posted during event
- Sponsor a featured area and have your company logo displayed on 3 dedicated signs in that area.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On-stage mentions
- Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter
- Your company logo featured on coroplast sponsorship board posted during event
- Sponsor a featured area and have your company logo displayed on two dedicated signs in that area.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On stage mentions
- Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter
- Your company logo featured on a coroplast sponsorship board posted during event
- Sponsor a featured area and have your company logo displayed on 1 dedicated sign in that area.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On-stage mentions
- Your company website or social media link featured on Harmony Square's Facebook, Instagram, and website
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter
- Your company logo featured on a coroplast sponsorship board posted during event
- Sponsor a featured area and have your logo displayed on 1 dedicated sign in that area.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On stage mentions
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The following benefits are exclusive to sponsors of Movies in the Square.
- Your company logo/name featured on all print media ads and posters. Posters are advertised in Downtown store fronts, distributed to all City facilities and throughout the City of Brantford
- Your company logo featured on pre-show slide show
- Opportunity to provide pre-show entertainment
- Link to your company website featured on a related harmonysquare.ca webpage
- Your company name will be highlighted in all related social media posts for the featured areas you are sponsoring on the Harmony Square Facebook and Instagram pages, which has over 10,000 followers combined.
- Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter.
-
Your company logo featured on coroplast sponsorship board posted during event
- Sponsor a featured area and have your logo displayed on one dedicated sign in that area.
- Opportunity to set-up a 10’ x 10’ display/information booth at the event
- On-stage mentions
Friends of Harmony Squirrel - $250 to $499
- Link to your company website featured on a related harmonysquare.ca webpage
-
Your company name mentioned in media release (please note that the City cannot guarantee a media release will be picked up or shared as written by a media outlet)
- Your company name and website link in related Harmony Square newsletter.
- Your company logo featured on a coroplast sponsorship board posted during event
- On-stage mentions
Sponsorship applications must be received in time for inclusion in each event. This timeline ensures we can include your business/organization in all relevant marketing and promotional materials.
Sponsor Application
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