Activate Brantford Grant

The Activate Brantford Grant was developed by the Brantford Tourism Development Corporation to provide an opportunity for tourism-oriented businesses and organizers to create signature events, experiences, and tourism products that will increase Brantford’s attractiveness as a destination for visitors. The Activate Brantford Grant’s objectives are to provide funding support for projects that demonstrate an ability to drive overnight stays at local accommodations and a strong visitor appeal.  All funding is made available through the Municipal Accommodation Tax (MAT), and applications are accepted on a rolling intake to eligible organizations. There are two grant streams organizations can apply for, including Signature Tourism Events and Tourism Product Development.

Eligible projects include: 

• The development and execution of new signature events or festivals;
• Support of large-scale tournaments or conferences that will drive overnight stays;
• Unique tourism product development; and
• Community-led placemaking or activation projects that temporarily or permanently animate outdoor public spaces in Brantford

Who Can Apply?

• Organizations/groups must be physically situated within the geographical limits of the City of Brantford and/or be executing a project or event in the City of Brantford.
• Organizers must deliver tourism events, product development, or programming as their primary activity.
• Organizations or individuals must apply at least 120 days prior to their event.

Apply for the Activate Brantford Grant

Brantford Tourism Development Corporation also proudly supports local bids submitted to compete for hosting opportunities of provincial, national, and international conferences and tournaments. To date, Brantford Tourism Development Corporation has provided funding for the 2026 Canadian Men’s Mid Amateur Championship (Golf Canada), the 2026 International Indoor Junior Lacrosse World U18 and U16 Lacrosse Championships (Canadian Lacrosse League), and the 2027 Ontario Parasport Games.