Arena advertising

Advertise your business or  organization in the Tournament Capitol of Ontario. Community arenas are a great way to brand your business or organization, and get your  messaging out to the public.

The City of Brantford’s Wayne  Gretzky Sports Centre and Lions Park Arena host millions of  visitors annually for tournaments, figure skating, hockey, and  lacrosse games, trade shows and more, ranging from local events  to regional, provincial, and  international events.

Advertising opportunities include rink boards and ice-resurfacer wrapping and arena naming opportunities.

Ad rates do not include the cost of ad design or production. 

Wayne Gretzky Sports Centre arena advertising 

The Wayne Gretzky Sports Centre (254 North Park Street) has been the primary sports and leisure facility of Brantford for over 55 years!  The arenas are open year-round and  is also the home of the Jr. B Brantford Titans, Brantford 99ers, Brantford Ice Cats, Brant Figure Skating Club,  lacrosse teams, trade shows and  much more! Take a 360 degree virtual tour of the inside of our building.

Rink 1 Advertising

Benefits of advertising on rink 1:

  • 1,200 stadium style seats
  • the rink is used year-round
  • modern in design
  • second floor indoor track overlooking the rink
  • licensed restaurant overlooking the rink
  • press box

Rink 1 advertising rates:

  • Rink board ad: $1,349.11
  • Second rink board ad: $1, 236.59
Rinks 2, 3 and 4 Advertising

Benefits of advertising on rinks 2, 3 and 4:

  • rinks are used year-round
  • 300 seats in each rink
  • floor to ceiling windows overlook the main lobby
  • Viewing gallery overlooks rink two

Rinks 2, 3 and 4 advertising rates:

  • Rink board ad: $1,124.07
  • Second rink board ad: $1, 011.55
  • Third rink board ad: $899.03
Ice-resurfacer advertising

Benefits of advertising on the ice-resurfacer:

  • Ice rinks are flooded year-round
  • Will be updated to new state-of-the-art electric units in 2026
  • Ability to auto renew with first right of refusal for up to five years

Ice-resurfacer advertising rate:

  • $2, 249.27

Lions Park Arena arena advertising

Lions Park Arena (22 Edge Street) is open from October to March for Public Skating, tournaments and rentals and is used by several hockey and figure skating clubs.

Rink advertising

Benefits of advertising:

  • Seats up to 350 spectators
  • Home of the Brantford Church Hockey League and many rentals during the season

Rink advertising rate:

  • $561.46
Ice-resurfacer advertising

Benefits of advertising on the ice-resurfacer:

  • Flood the ice rinks during the hockey season
  • Will be updated to new state-of-the-art electric units in 2026
  • Ability to auto renew with first right of refusal for up to five years

Ice-resurfacer advertising rate:

  • $1, 124.07

What you need to know

  • Ads are 3 feet high by 8 feet wide
  • Ads using glue or sticky backings will not be accepted
  • Once ad location is confirmed, payment is due at the time of booking to reserve the ad location
  • Artwork must be approved before it is printed
  • Approved ads must be delivered and receipt confirmed
  • An artwork and ad supplier can be supplied upon request

How to book

To book or ask questions, please call us at 519-756-9900, or email advertising@brantford.ca. Please note that sponsorship arena naming opportunities are also available.