Vision Zero Brantford

Vision Zero logoVision Zero is a global initiative with the simple and clear goal of zero fatalities or serious injuries on city roadways.

Vision Zero Road Safety was founded in Sweden in 1997 and is a global initiative that stresses no loss of life is acceptable, road safety is a shared responsibility and working together will contribute to a safe road network.

In 2017, there were 1,760 collisions on municipal roads, 41 of which involved bikes and 45 involved pedestrians. Of those collisions, 297 resulted in injuries and two deaths.

Locally, by adopting the initiative, The City of Brantford aims to make Brantford streets safer through improved education, enforcement, engineering, evaluation and engagement.

The City is committed to Vision Zero Brantford and accepts its fundamental message: fatalities and serious injuries on our roads are preventable, and we must strive to reduce traffic-related deaths and injuries to ZERO.

The health and safety of residents is a key priority for the City of Brantford. Establishing and communicating the rules of our roads and trails is an important step in preventing accidents and injuries.